The BioGS 2.0 air purifier has won two of the most prestigious product design awards in the world, thanks to its sleek, contemporary form and advanced technology. Designed by the renowned Guto Indio da Costa, Rabbit Air’s newest air purifier has been recognized for its innovative take on air filtration by both the Red Dot and Good Design Awards.
The Red Dot Award, founded by the Design Zentrum Nordrhein Westfalen in Essen, Germany, has recognized the best and most influential in product design since 1954. With a multinational judging jury made up of forty design experts reviewing entries from all over the globe, the Red Dot Award is a truly international honor.
The Good Design Award is the oldest of its kind, presented by the Chicago Athenaeum and the European Center, awarding excellence in product design for over 60 years. Winners are chosen not just for their aesthetic appeal, but for their utility, function, and environmental responsibility.
The BioGS's redesign is much more than a facelift. We dug deep to reconsider the fundamental facets of our product, including the air purifier's shape and form, user interface, and functionality. We also ruminated on its impact on the environment, which led us towards a more holistic approach, cutting back on light and sound pollution generated by the air purifier to ensure that while it takes pollutants from the environment, it leaves nothing but clean air in return.
Industrial designer Guto Indio da Costa’s concept of "flow" resonates throughout the BioGS 2.0. The curvaceous body of the air purifier reflects its relatively simplistic but comprehensive functionality, and its clean, cool, and straightforward style. By reimagining the air purifier's structure and streamlining its bells and whistles, da Costa has steered the latest generation of Rabbit Air products towards growth and progress, with a new model that’s easy to use, less intrusive, and aesthetically pleasing.